You have created your own web site (an on line store for example)!
Customers can choose goods, pay for the goods and they will be delivered to the customer’s palce. But! Customers must know about your on line store and visit its web site, so you need advertising. How to promote an on line store? Every on line trader asks himself/herself this question sooner or later. Let’s try to overview some ways of promoting web sites.

Banner advertising.
Sometimes it seems that banners appeared at the same time with the net. Banners is the most widespread kind of advertisement in Internet. What is a banner? A banner is a graphic block of a certain size (468?60, 100?100, 125?125), that bears advertising information. Banners are mostly displayed with the help of banners nets. A banner net allow you to display your banners on the sites of other owners displaying others banners on your own web site. The banner net usually takes a commission percent. But as your site is “young” enough the amount of displaying banners on yoru site won’t be large too. That’s why you will have to buy banners displays at one of the nets.

You should also pay attention to the creation of a banner. As what is a banner on its essence? A banner is very close to a announcement in a newspaper, that’s why a banner must arrest people’s attention at once. Modern Internet technologies allow you to create “live” banners that can forward you to the necessary part of the site or to add sound to your banner. Besides the statistician says that users click more often on banners with animation than on static banners, and of course banners along with the site must be very stylish. In Internet you can find a lot of good pieces of advice how to create banners. Or you can pay money to specialists and they will create banners for your on line business.

There is one more way to promote your web site. These are mailing lists.
Mailing lists have their own advantages over banners.
The first — users sign up for a mailing list on their own will, so there is a big possibility that your mailing list will be read (this can be compared with subscriptions to newspapers)
The second — you can display hidden advertisement in a mailing list in kind of stories about new goods for example (with the link to the goods), field of view of your on line store etc.
The third — in your mailing list you can display banners of any sizes whatever you want.

You also must remember that the information is sent to a user only if the user wants to get this information (when he/she signs up to the mailing list). Do not overload the user with the information otherwise the user will refuse from your mailing lists. If your site offers a wide range of goods. allow your users to choose the category of goods he wants to get information about.

You also shouldn’t forget that many people use Internet for communication. So, visit different forums and chats and leave the address of your store there. Visit all free notice boards and display the information about your store there too.

Currently the online technologies are very popular. The Internet network is not only a place to entertain but also a spot to make money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are looking for details on how to build a website, should refer to the Web itself. It is full of tutorials on how to plan a website and related topics.

In any way, it wouldn’t be wise not to use this chance provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “website strategic plan” and similar topics.