When you plan the marketing strategy of a website, you should consider the following:

The whole 80 % of the algorithm used by search engine to estimate a website, are the dependent after links with your website from other websites is should be central to any marketing strategy of a website.

You also should have qualitative links to force the search engine to notice your site. No qualitative links means that you will never receive high-ranking it is so simple as it.

How to calculate linking points?

The following defines, how many “points” your set of a website for a specific phrase of search and consequently as highly your site takes a place in pages of results of the search engine:

· Total of the links specifying in your site

· Quality of the sites contacting your site

· the text used in links with your site (the anchor text)

Remaining 20 % of algorithm of search engine takes into consideration friendliness of the search engine of a site, freshness of a site, the site maintenance, etc.

Links and your Competition

If sufficient websites contact your site with the correct anchor text your site will receive the main ranging. It is more than competition there for a specific phrase of search, then more high-quality communications which you will demand.

For the highest phrases of search of competition your site will require also in SEO, as some of your competitors will call in the advisor of search optimization to help them with their marketing strategy of a network.

Rankings some of the main websites will use also the advanced methods, such as XML to reach, and stay above pages of results of the search engine.

All aforementioned requirements should be taken into consideration before developing your marketing strategy of a network.

Links strategies which do not work

Mutual exchanges of references basically are dead – search engine knows the process – owners of websites contact each other to raise their ranking of the search engine.

Also you only want communication which arrive from websites which are connected with your industry – that is they have a valid reason to contact your site.

For example, if you sell holidays, communication from the insurance company of travel would be qualitative communication – that which is from the company, selling favourite food, would not be!

A link is a “voice” of your site content

Link resemble voting for your content, and search engine accepts more than qualitative links which you have, especially valid content of your site.

Therefore, your marketing strategy of a network should be:

1. One-way arriving links that is a site contacts you, but you do not provide communication back with the site.

2. Links from sites which have a valid reason to contact you.

The most simple way to receive qualitative links

The most simple and most effective way to receive qualitative links on the Internet consists in presenting articles concerning the themes connected with your business or services, to get loading sites – with your article containing live anchor text communication back with your site.

Currently the online technologies have become very popular. The Internet network is not only a place to entertain but also a spot to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are looking for info on how to build a website, should refer to the Internet itself. It is full of tutorials on how to make a website and respective topics.

In any way, it wouldn’t be wise not to avail themselves of this chance given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “make a new website” and similar topics.