Interchange with links with other owners of web sites is a good way to attract visitors to your web resource. Moreover it provides your web resource with higher range in search engines. But anyway there is a possibility that your email with the offer to interchange with links will be deleted by a spam filter and the web owner even will not see it.

The owners of popular web resources get hundreds of emails every day. From 30% to 50% of this correspondence is mass mailing lists that include advertisement (such called spam). That’s why the majority of web owners activate spam filter that do not let the similar spam emails get into the mail box. In this case your email with the offer to interchange with links will be deleted immediately.

You should know some tips to avoid spam filters:

Choose a theme of a message that doesn’t look like advertisement. Emails with a theme like: «Let’s interchange with links» will be deleted immediately. This phrase has been used by spammers too often and is not effective any more.

You also should avoid impersonal greetings like «hello/ dear mister/ dear madam». Personalized greetings as a rule make the recipient read the message.

Before you send an email, you must study the web resource of your potential partner. Try to find the name of the addressee. If the name of the web owner is John, for example, greet him; «Dear John». Ask yourself what would you like the most and at what would you pay attention first. Compare these greetings: «hello Internet user!» and «hello/your name»?

«Walk» around the web site your potential partners. And then let them know about what you like the most on the web site, for example comfortable navigation, green buttons, graphics, the set of articles on some subject matter and so on.

Use links only to your own web page in the body of your email. Do not refer to some other links, moreover to advertisement on no account. Your email will be like spam, and any owner of web resources will agree to link with you (of course if spam filters will let your email to get to the mail box).

Some web sites offer you a list of more than 200 things that are peculiar to spam messages. You can find such web sites and to get to know with these details. The majority of spam filters are oriented to those details. Of course it is just impossible to remember all the details. But experienced programmers may recommend you some programs that can test your messages with the suggestion to interchange with links and if your message has some words and phrases that are typical for spam messages, the program will let you know about that. Such programs will help you to avoid the majority of spam filters.

Today the online technologies have become very popular. The Internet network is not only a place to entertain but also a space to make money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are searching for info on how to build a website, should refer to the Internet itself. It is full of guides on how to plan a website and respective topics.

In any way, it wouldn’t be wise not to use this chance given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find information on “build your own professional website” and similar topics.