Why Make Your Own Website In-House
It is a challenge for small business owners today to gain and maintain strong web presence especially if you are looking to make your own website in-house. Because building and maintaining your own website is a lot more cost effective than traditional marketing and offline advertising it is imperative in today’s economy that your business can be found easily online.

Outsourcing web development and internet marketing might seem an economical route to go but in the long run can put too much pressure on an already stretched budget.

Total Cost of Ownership (TOC) of building a web presence and maintaining it is becoming more costly for the small business owner. TOC is the total amount of money you invest in to your website over its lifespan, from development, maintenance fees and internet marketing. The actual development of the site is the smallest component of the cost of owning and operating a website.

Small business owners tend to outsource web development and internet marketing under the often mistaken belief that you can’t make your own website your self or at least do it in-house using one of your admin staff members. Outsourcing also allows you and your staff to stay focused on core business activities.

However, if generating sales and marketing your business is not a good percentage of the focus of any small business, when the economy goes for a skid, profits plummet and there is no money to outsource to generate new customers .

Mitigatin the total cost of ownership of your website from the very beginning is now a critical to survival on the internet and within today’s uncertain economy.

The case to Make Your Own Website In-House is quite simple. When you wake-up from the myth that web development is only for the technically advance and talented designer, you’ll want to consider in-house control.

When you realise you’re paying someone $40-$150 per hour (depending on what country you live in) to point and click to configure your website using already designed web templates as well as paying high fees to have someone copy and paste your text, you’ll ask yourself the all important question, Couldn’t I, my admin staff or a temp do it for less time, cost and fuss?

If you’re saving $10-$120 per hour over the lifespan of your website, that could lead to thousands of dollars in your first year of switching to and in-house solution. Wouldn’t you rather have those thousands of dollars in your own pocket? Are those savings you would be interested in?

The advent of open source software (free) and video tutorials to train yourself or your staff in a day to use it, means a dramatic shift away from dependency on expensive web developers. In fact, many web developers use open source software to design your site but charge you hundreds and sometimes thousands of dollars for the privilege.

You can do it yourself. You can Build Your Own Website, manage it and market it with total control and come in under budget. You just need to know how.

Andy Thomas is a small business owner and product developer who understands’ the problems businesses face when looking to develop a web presence. He has designed a DIY product for entrepreneurs and small business owners to reclaim power and control over their website and web budget. His video training series trains you or your staff to use Open Source, Search Engine Optimization and Traffic Generation within 48 hours for under hundred dollars. You can visit his website for more information on how to Make Your Own Website to here.

Read pragmatic knowledge in the sphere of one way links – please go through the publication. The times have come when concise information is really only one click away, use this opportunity.